Cooking Aids Senior Brand Manager
Core
Execute end-to-end marketing campaigns and activations for Knorr cooking aids to drive category growth and brand performance.
Role type
Senior Brand Manager (Marketing Execution)
Builds
Integrated marketing campaigns, product launches, and in-store activations for Knorr cooking aids.
Domain
FMCG / Food & Beverage
Deliverable
product features
Required skills
Marketing execution, 6P management (Proposition, Product, Pack, Price, Place, Promotions), Sales & Operations Planning (S&OP), Budget management, Sales data analysis, Project management, Stakeholder management, Media planning, Cross-functional team leadership.
Preferred skills
Food or drinks industry experience, Strategy development experience.
Technologies
Nielsen, Kantar Household Panel, P&L tools.
Responsibilities
Cooperate with media agencies to create and deploy campaign activations; Lead internal cross-functional teams for project launches; Manage 6P elements; Participate in S&OP and manage investment budgets; Monitor brand KPIs (Topline, Shares, Brand Health); Effectively manage A&P budget.
Seniority
Mid-Senior, hands-on IC