Brand Manager
Core
Define, develop, and articulate winning strategies for key FMCG brands including long-term 3-5 year plans and detailed operational plans.
Role type
Brand Manager
Builds
Marketing communication plans, category innovation NPD projects, and growth plan execution for brands like Morning Fresh, Radiant, St Tropez, and Imperial Leather.
Domain
FMCG (Homecare, Baby, Beauty)
Deliverable
product features
Required skills
Brand strategy development, project management, integrated communication strategy, category performance analysis, NPD process management, P&L management, cross-functional collaboration
Preferred skills
FMCG experience, creative development, consumer-led orientation, analytical self-starter
Responsibilities
Assist in defining and developing brand strategies, monitor and interpret category and brand performance, manage category innovation NPD projects, work with Sales teams to establish customer partner strategies, lead implementation of marketing aspects of growth plans.
Seniority
Early career to experienced Assistant Brand Manager (2–3+ years)