Head of Brand Marketing Nexxus, North America
Core
Define and deliver the multi-year brand growth strategy for Nexxus (premium haircare) in North America, leading innovation pipelines and demand creation to accelerate premium brand growth.
Role type
Senior Marketing Director (Head of Brand)
Builds
Nexxus brand equity, premium portfolio strategy, and integrated marketing campaigns across US and Canada
Domain
Beauty & Personal Care (Haircare)
Deliverable
product features
Required skills
Multi-year brand strategy, innovation pipeline management, demand creation, integrated communications, premium brand positioning, cross-functional leadership
Preferred skills
Science-led brand building, social-first marketing, agency management, cultural relevance
Technologies
None stated
Responsibilities
Own the multi-year brand strategy to accelerate growth and competitiveness; Shape the B&W portfolio strategy by contributing to the rolling 3-year strategic plan; Act as the guardian of brand equity for Nexxus in North America; Lead the innovation agenda by translating the long-term strategy into a 12-quarter pipeline; Drive demand creation excellence by translating strategy into best-in-class marketing execution; Elevate Nexxus' premium brand presence through culturally relevant, high-impact activations
Seniority
Senior, hands-on IC with ~10 direct reports