Lead Product Marketing - Intake and Prioritization
Core
Manage the intake, evaluation, and prioritization of marketing support requests across AT&T's consumer portfolio (Wireless, Fiber, 5G Home Internet) to serve as the central coordination point for local market leaders and regional teams.
Role type
Lead Product Marketing Manager (Intake & Prioritization)
Builds
A transparent master priority list and strategic evaluations for marketing support decisions.
Domain
Telecommunications / Consumer Services
Deliverable
dashboards & analysis
Required skills
Strategic evaluation, stakeholder alignment, process improvement, portfolio management, business case assessment, decision-making, data tracking
Preferred skills
MBA, advanced degree
Technologies
None stated
Responsibilities
Serve as central intake point for marketing requests; capture request details and clarify requirements; evaluate requests against business priorities and capacity; maintain a master marketing request list with priority rankings; facilitate regular reviews with stakeholders; track request volume and outcomes to inform future prioritization; improve intake and governance processes.
Seniority
Senior, hands-on IC
