Product Manager, Marketing and Technology (French Services) (Telework/Hybrid)
Core
Steward the marketing technology (MarTech) ecosystem to maximize user engagement and lifetime value by aligning business needs with data and technology capabilities.
Role type
Product Manager, Marketing and Technology
Builds
Modern MarTech stack including customer journey orchestration, analytics, ad servers, and CDPs for CBC/Radio-Canada's digital platforms
Domain
Public Media / Digital Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis
Required skills
MarTech ecosystem expertise, data flow and tracking principles, privacy and data protection compliance, change management, backlog management, procurement and RFP management, cross-functional leadership
Preferred skills
Enterprise MarTech tool deployment, vendor collaboration, bilingual communication
Technologies
Jira, Confluence, CDPs, ad servers, analytics tools
Responsibilities
Own and steer the MarTech road map, manage procurement and vendor selection, prioritize development pipelines, optimize ROI and feature adoption, drive platform integration, ensure data governance and compliance, lead cross-functional adoption
Seniority
Senior, hands-on IC
