Planning & New Business Lead – C-Store
Core
Lead a team of brokers and direct reports to manage C-Store category strategy, distribution, and sales forecasting for a CPG company.
Role type
Senior Category Management & New Business Lead
Builds
Business proposals, sales forecasts, and go-to-market strategies for C-Store channels
Domain
Consumer Packaged Goods (CPG), Retail, Foodservice
Deliverable
product features
Required skills
Category management, broker team leadership, sales forecasting, market intelligence analysis, business proposal development, supply chain coordination, competitive landscape analysis, strategic planning
Preferred skills
Foodservice industry experience, experience working with brokers or outside agencies
Technologies
Microsoft Excel, IRI, SPARK, Infobate, Nielsen
Responsibilities
Manage a broker team of ~50 members to achieve strategic priorities; Develop robust business proposals combining brand story with customer interests; Monitor distribution across categories to maximize revenue; Analyze competitive trends to optimize go-to-market strategy; Manage product supply shortages to minimize revenue loss; Lead communication routines with sales teams to gather market intelligence
Seniority
Senior, hands-on IC with team leadership