Planning & New Business Lead – C-Store
Core
Lead planning and new business strategy for C-Store operations, managing a team of brokers and sales teams to deliver brand strategies and maximize revenue potential.
Role type
Senior IC business lead (CPG retail)
Builds
Business proposals, sales forecasts, and go-to-market strategies for C-Store channels
Domain
Consumer Packaged Goods (CPG), Retail, Foodservice
Required skills
Customer management, Account management, Retail sales management, Category management, Business process ownership, Strategic planning, Data analysis (syndicated/ambiguous data), Presentation skills, Negotiation, Interpersonal communication
Preferred skills
Foodservice industry experience, Experience working with brokers or outside agencies
Technologies
Microsoft Excel, IRI, SPARK, Infobate, Nielsen
Responsibilities
Manage a team of three direct reports and a broker team of approximately 50 members; Develop robust business proposals combining brand story with customer strategy; Monitor distribution across categories to grow portfolio mix; Deliver sales forecasting efficiency; Analyze competitive landscape and macroeconomic trends; Manage product supply shortages; Contribute thought leadership on whitespace and innovation.
Seniority
Senior, hands-on IC with team leadership