EverCommerce - Marketing Automation Manager
Core
Design, build, and operate scalable lifecycle marketing journeys to drive pipeline efficiency, conversion, retention, and revenue growth for SaaS solutions serving home service and remodeling professionals.
Role type
Marketing Automation Manager (Lifecycle Marketing)
Builds
End-to-end lifecycle marketing programs (acquisition, nurture, conversion, onboarding, retention, expansion) and automated campaigns within Marketo and HubSpot.
Domain
SaaS / Home Services / Remodeling
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Marketing automation strategy, lifecycle journey architecture, campaign execution, audience segmentation, personalization, QA testing, Salesforce/CRM integrations, data tracking and attribution, cross-functional collaboration
Preferred skills
Experience with Eloqua, Pardot, or Customer.io
Technologies
Marketo, HubSpot, Salesforce
Responsibilities
Manage day-to-day lifecycle and marketing automation activities including campaign setup, segmentation, scheduling, QA testing, and deployment; Support development of lifecycle programs across the customer journey; Ensure accurate tracking across connected Salesforce instances; Monitor and troubleshoot data issues and delivery failures; Partner with Lifecycle Managers, copywriters, designers, and analysts to execute campaigns.
Seniority
Mid-Senior, hands-on IC
