EverPro - Senior Director of Marketing, Joist
Core
Lead marketing strategy, growth, and brand for Joist, a B2B SaaS platform for contractors and home service professionals within the EverPro ecosystem.
Role type
Senior Director of Marketing (B2B SaaS / Product-Led Growth)
Builds
Joist (estimates, invoicing, payments, job management) and Joist+ (flagship PLoG offering) for contractors and home service professionals.
Domain
Home services, construction, B2B SaaS, Product-Led Growth
Required skills
Go-to-market strategy, customer acquisition, brand and product marketing, lifecycle marketing, marketing experimentation and measurement, team leadership, cross-functional partnership, ROI modeling (attribution/MMM), digital acquisition, pricing and packaging strategy
Preferred skills
AI-driven search and discovery channels (AEO/GEO), payments/fintech/subscription monetization models
Technologies
Web, iOS, Android
Responsibilities
Develop and implement cohesive go-to-market strategies; own customer acquisition strategy and performance across paid and organic channels; own brand and product marketing strategy including positioning and launch execution; lead lifecycle marketing strategy across onboarding, engagement, and retention; build and scale a rigorous marketing experimentation culture; lead and develop the Joist marketing team; coordinate with GM, Product, and Growth leaders; manage budget allocation and measure marketing effectiveness.
Seniority
Senior Director, strategy & mentorship
