Head of Marketing
Core
Define the category, build awareness programs, and run the marketing system for an AI operating system targeting the construction industry.
Role type
Head of Marketing (First-time leader)
Builds
Category definition, demand generation programs, and marketing operations system
Domain
AI / Construction Technology
Deliverable
product features
Required skills
Product marketing, brand strategy, GTM strategy, CRM management, data analytics, AI tool fluency
Preferred skills
Player-coach mindset, early-stage startup experience
Responsibilities
Establish category narrative and messaging, build programs to reach buyers in peer networks and industry associations, manage CRM workflows to convert warm leads into opportunities
Seniority
Senior, hands-on IC
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