Senior Manager, Acquisition Marketing
Core
Lead performance marketing and paid social acquisition strategy to scale customer growth for a car-sharing marketplace.
Role type
Senior Manager, Acquisition Marketing
Builds
Customer acquisition funnels and paid media campaigns across Meta, TikTok, and YouTube
Domain
Car-sharing marketplace / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid social strategy, budget management, creative-led growth, full-funnel optimization, experimentation design, agency management, data analysis, stakeholder influence
Preferred skills
Agency and in-house experience, multi-million dollar budget management, platform mechanics expertise, attribution modeling, creative intuition
Technologies
Meta Ads Manager, TikTok Ads, YouTube Ads
Responsibilities
Lead end-to-end strategy across Meta, TikTok, YouTube, and emerging platforms; Manage budgets, pacing, and performance against CAC, LTV, and ROAS; Drive creative-led growth by partnering with brand and creative teams; Build and optimize full-funnel acquisition strategies; Design and run structured experiments; Translate performance data into actionable recommendations; Manage and challenge agency partners; Ensure strong operational rigour in reporting and campaign hygiene
Seniority
Senior Manager, hands-on IC with strategic influence
