Senior Manager, Loyalty & CRM
Core
Develop and execute CRM and loyalty marketing strategies to drive guest retention, frequency, and lifetime value across Dave & Buster's and Main Event.
Role type
Senior Manager, Loyalty & CRM
Builds
Loyalty programs, personalized guest engagement campaigns, and lifecycle marketing journeys
Domain
Entertainment, hospitality, and consumer-facing retail
Deliverable
product features
Required skills
CRM strategy, lifecycle marketing, customer segmentation, loyalty program management, omnichannel marketing execution, data analysis, stakeholder management, project management
Preferred skills
Retail/hospitality/entertainment industry experience, CDP familiarity, HTML/email development knowledge, agency relationship management
Technologies
Salesforce Marketing Cloud
Responsibilities
Develop and execute CRM strategy across email, SMS, and push notifications; Design and optimize customer lifecycle journeys; Lead the evolution and optimization of loyalty programs; Monitor and analyze CRM/loyalty performance to provide actionable insights; Collaborate with cross-functional teams to deliver integrated guest engagement strategies
Seniority
Senior, hands-on IC with strategic leadership