Senior Brand Manager - Masterbrand Comms
Core
Shaping and delivering the McVitie's Masterbrand communication and marketing strategy to drive brand growth and sales targets.
Role type
Senior Brand Manager (FMCG)
Builds
Masterbrand communication campaigns, coordinated marketing plans, and brand building programmes.
Domain
Fast-Moving Consumer Goods (FMCG), Confectionery
Deliverable
product features
Required skills
360 Comms campaign ownership, commercial acumen, project management, budget management, stakeholder influence, cross-functional leadership, data-driven decision making, team management
Preferred skills
FMCG experience, agency management, technical marketing expertise
Technologies
OOH, digital, social media, in-store activation
Responsibilities
Lead development and delivery of Masterbrand communications strategy; manage coordinated marketing plans across channels; drive consumer agenda with insight partners; control marketing expenditure; monitor brand performance metrics; update Marketing Director on key issues; manage multiple workstreams and risks; line manage an Assistant Brand Manager.
Seniority
Senior, hands-on IC with team management