Product Marketing Director
Core
Drive market success, revenue growth, and profitability for NFC IoT Security products (readers, Secure Elements, Tags) in the Industrial IoT market.
Role type
Director of Product Marketing
Builds
NFC IoT Security product segment
Domain
Industrial IoT / Semiconductor
Deliverable
product features
Required skills
Global go-to-market strategy, market segmentation, pricing strategy, solution messaging, pipeline management, sales execution, competitive analysis, product positioning, market launch planning, customer value definition, product roadmap influence, business forecasting
Preferred skills
Cross-functional collaboration, strategic customer relationship building, technical marketing collateral creation
Technologies
NFC readers, Secure Elements, Authenticators, NFC Tags
Responsibilities
Define and execute global go-to-market strategy; Partner with sales to drive adoption and design-wins; Monitor market dynamics and provide competitive guidance; Drive new product launches with use cases and value propositions; Provide market insights to influence product definition and roadmap; Provide consolidated forecasts for business planning
Seniority
Director, strategic leadership & execution
