Sr. Product Marketing Manager - Release Marketing & PMM Operations
Core
Build and run the operational foundation for a Product Marketing team, owning release marketing plans and cross-functional alignment to communicate product innovation in the IoT sector.
Role type
Senior Product Marketing Manager (Release Marketing & Operations)
Builds
Product launch plans, cross-functional alignment processes, and scalable PMM operational frameworks for Samsara's Connected Operations platform.
Domain
Industrial IoT (agriculture, construction, field services, transportation, manufacturing)
Deliverable
product features
Required skills
Release marketing strategy, cross-functional stakeholder management, process design and implementation, launch planning and execution, data-driven performance measurement, AI tool adoption
Preferred skills
Program management of complex multi-stakeholder initiatives, PMM team building and operational improvement, strategic messaging and content curation
Technologies
AI tools for process reimagining
Responsibilities
Own the Product Launch Plan by partnering with R&D and PMM to organize features and maintain the master launch calendar; Drive Cross-Functional Alignment by running sessions across Product, GTM, and Marketing leadership to resolve open items; Coordinate Execution Across Tiers by managing planning meetings with Demand Gen and Enablement to optimize timing; Measure Launch Effectiveness by tracking comms engagement, sentiment, and adoption metrics; Evolve the Launch Playbook by identifying process gaps and leveraging AI to improve approaches; Build and Run PMM Operational Programs including content audits and team offsites; Create Scalable Frameworks by developing templates and toolkits for consistency.
Seniority
Senior, hands-on IC