Lifecycle Marketing Manager
Core
Design and execute multi-channel lifecycle communication journeys (email, SMS, push, direct mail) to drive engagement and conversion for Redfin's product suite.
Role type
Lifecycle Marketing Manager
Builds
Customer communication journeys and nurturing campaigns for Redfin, Rent.com, and ApartmentGuide.com
Domain
Real Estate / FinTech
Required skills
Lifecycle marketing strategy, CRM platforms (Iterable, Braze, Marketo, Salesforce), email marketing execution, audience segmentation, data analysis, campaign optimization, compliance (CAN-SPAM, TCPA)
Preferred skills
HTML/CSS, push/SMS/direct mail execution, FinTech or real estate industry experience
Technologies
Iterable, Braze, Marketo, Salesforce
Responsibilities
Design lifecycle communication journeys, build customer segments, partner with product teams on nurturing, create marketing templates, monitor performance metrics, develop testing roadmaps
Seniority
Mid-Senior, hands-on IC