Digital Marketing Specialist Intermediate
Core
Execute digital communications and multi-channel marketing strategies including email, SEO, and brand websites to drive consumer engagement and business results.
Role type
Intermediate digital marketing specialist (email & multi-channel)
Builds
Email campaigns, CRM workflows, marketing personas, and web content optimization
Domain
Healthcare / Digital Marketing
Deliverable
product features
Required skills
Email marketing strategy, CRM workflow development, SEO, audience segmentation, list growth, campaign performance analysis, web content testing, project management
Preferred skills
Salesforce Marketing Cloud expertise, Salesforce CRM expertise, data-driven optimization
Technologies
CRM platforms, Marketing platforms, Salesforce Marketing Cloud, Salesforce CRM, Project management tools
Responsibilities
Develop campaign workflows in CRM and Marketing platforms; Design and implement marketing strategies across email, SEO, and brand websites; Create and execute targeted emails and manage list growth; Partner with data analysts to create marketing personas; Ensure proper testing and implementation of marketing assets and web navigation.
Seniority
Intermediate, hands-on IC