Digital Marketing Consultant
Core
Develop data-driven digital strategies to elevate brand awareness, engage audiences, and drive measurable results for a mission-driven healthcare organization.
Role type
Digital Marketing Consultant (Web Content & Strategy)
Builds
Website content, landing pages, email marketing campaigns, and CRM-integrated customer engagement features.
Domain
Healthcare / Digital Marketing
Deliverable
product features
Required skills
Website content strategy, CMS platform management, HTML/CSS, SEO/SEM, Project management, CRM integration, Brand guidelines enforcement, ADA compliance, Responsive design, Geo-location tracking
Preferred skills
3-5 years of digital website experience, Healthcare experience
Responsibilities
Implement system digital plans and support marketing communications; Develop market-based web content and research; Apply HTML5, CSS, and SEO principles; Partner to develop landing pages and email campaigns; Serve as project manager for multi-disciplinary web enhancements; Coordinate with designers for developer support; Support patient experience through fluid design; Monitor compliance with brand, editorial, ADA, and regulatory standards; Ensure core functionality like search and tracking.