Digital Marketing Consultant
Core
Develops data-driven digital strategies and manages web-based marketing initiatives including content, SEO, and CRM integration for a healthcare system.
Role type
Digital Marketing Consultant (Healthcare)
Builds
Digital presence, landing pages, email campaigns, and patient-facing web features
Domain
Healthcare / Digital Marketing
Deliverable
product features
Required skills
Website content strategy, CMS platform management, HTML/CSS, SEO/SEM, CRM integration, Project management, Brand guidelines enforcement, ADA/508 compliance
Preferred skills
3-5 years digital website experience, Healthcare experience
Technologies
CMS, HTML5, CSS, CRM systems
Responsibilities
Implement digital plans and oversee website design/content updates, Develop market-based web content and research, Partner to create landing pages and email marketing campaigns, Serve as project manager for multi-disciplinary web enhancements, Coordinate with designers to implement web tactics, Monitor compliance with brand, editorial, and regulatory standards
Seniority
Mid-level, hands-on IC
