Customer Relationship Management (CRM) Coordinator, Enrollment Management
Core
Configure, deploy, and customize the university's CRM system to enhance student recruitment, engagement, and retention efforts.
Role type
CRM Coordinator (Enrollment Management)
Builds
Student recruitment campaigns, engagement strategies, and retention initiatives
Domain
Higher Education / Student Lifecycle Management
Deliverable
product features
Required skills
CRM system configuration and customization, data analysis and interpretation, project management, stakeholder collaboration, higher education industry knowledge
Preferred skills
Master's degree in Marketing, Business Administration, or IT, 6+ years of experience
Technologies
CRM software and related tools
Responsibilities
Oversee CRM system configuration, customization, and maintenance; Ensure data integrity and accuracy within the CRM database; Develop and implement CRM strategies aligned with university objectives; Utilize CRM for lead generation, nurturing, and conversion; Monitor student engagement metrics and intervene proactively to address at-risk behaviors; Collaborate with admissions, marketing, and student success teams to align CRM initiatives with goals.
Seniority
Mid-level, hands-on IC