Multi-Channel Content Creator
Core
Create engaging visual and written multi-channel content for websites, email, social media, and third-party platforms to promote the Miami University student experience to prospective students.
Role type
Multi-channel content creator (enrollment marketing)
Builds
Integrated communication plans and content assets for prospective, admitted, and enrolling students
Domain
Higher education enrollment marketing
Deliverable
product features
Required skills
Content creation, copywriting, editing, proofreading, social media strategy, CMS management, project management, research, interviewing
Preferred skills
Higher education recruitment experience, CRM software usage, HTML/design tools, SEO, video editing, blog publishing
Technologies
CMS, CRM software, Adobe Creative Suite, HTML
Responsibilities
Serve as liaison between marketing and admission partners; create content for various channels; implement and monitor enrollment communication plans; collaborate with designers and web staff; manage project timelines and deadlines
Seniority
Mid-level IC