Manager, Digital Marketing
Core
Develop and execute CRM, fan engagement, and digital growth initiatives to drive merchandise revenue and strengthen direct-to-consumer relationships for artists.
Role type
Manager, Digital Marketing (Growth & CRM)
Builds
Scalable lifecycle marketing programs, fan loyalty activations, and direct-to-consumer merchandise experiences.
Domain
Music Industry / E-commerce / Direct-to-Consumer
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
CRM lifecycle marketing, fan engagement strategy, digital growth tactics, segmentation & personalization, campaign performance analysis, CRM platform administration, cross-functional collaboration
Preferred skills
Loyalty program design, fan psychology, paid social campaign execution, creative tool proficiency (Figma/Canva/Photoshop), Google Analytics
Technologies
Klaviyo, Laylo, Cobrand, Google Analytics, Figma, Canva, Adobe Photoshop
Responsibilities
Execute digital growth strategies for merchandise revenue and fan retention; Lead segmentation and lifecycle optimization across digital channels; Conceptualize campaign mechanics and loyalty program activations; Administer and optimize CRM platforms and fan engagement technologies; Collaborate with merchandising, label marketing, and creative teams to align fan experience with performance objectives.
Seniority
Manager, hands-on IC