Product Marketing Manager, PFG
Core
Lead category and product marketing initiatives for Columbia's Performance Fishing Gear business, serving as an expert on the fishing consumer to shape strategies that resonate with anglers.
Role type
Product Marketing Manager
Builds
Seasonal go-to-market strategies, product narratives, and brand positioning for fishing apparel and footwear
Domain
Outdoor recreation / Sporting goods / Fishing industry
Deliverable
product features
Required skills
Consumer marketing strategy, Product positioning, Storytelling, Market trend analysis, Cross-functional collaboration, Data analysis, Retail channel knowledge, Community relationship management
Preferred skills
Deep knowledge of fishing culture, Experience with athletes and ambassadors, Technical product storytelling
Technologies
Excel, PowerPoint, Consumer insights platforms
Responsibilities
Develop category-specific marketing strategies and seasonal recommendations, Craft compelling product narratives for fishing consumers, Monitor consumer behaviors and cultural shifts, Drive seasonal go-to-market strategies, Cultivate relationships with fishing communities and industry partners, Track product and campaign performance
Seniority
Mid-Senior level (8+ years experience)
