Product Marketing Manager, PFG
Core
Lead category and product marketing initiatives for Columbia's Performance Fishing Gear business, serving as an expert on fishing consumers to shape strategies and narratives.
Role type
Product Marketing Manager
Builds
Seasonal GTM strategies, product positioning narratives, and campaign briefs for fishing apparel and footwear
Domain
Outdoor apparel and footwear, specifically Performance Fishing Gear
Deliverable
product features
Required skills
Consumer marketing strategy, product positioning, storytelling, cross-functional collaboration, performance analysis, retail channel knowledge, community/industry connectivity
Preferred skills
Deep knowledge of fishing culture and communities, experience with athletes/ambassadors/creators, data-driven decision making
Technologies
Excel, PowerPoint, consumer insights platforms
Responsibilities
Develop category-specific marketing strategies, craft product narratives, monitor consumer trends and competitive activity, drive seasonal GTM strategies, cultivate industry relationships, provide strategic direction for campaigns, track product performance
Seniority
Mid-Senior, hands-on IC