Senior Product Marketing Manager
Core
Own end-to-end go-to-market strategy for Personnel and Coaching products used by elite sports organizations to evaluate talent and make roster decisions.
Role type
Senior Product Marketing Manager (B2B SaaS)
Builds
Go-to-market plans, positioning strategies, enablement assets, and AI-driven customer engagement workflows.
Domain
Sports technology / Business Intelligence / Data Analytics
Deliverable
product features
Required skills
Go-to-market strategy, B2B SaaS marketing, competitive analysis, cross-functional leadership, project management, AI tool usage
Preferred skills
Sports industry experience, Gong, Customer.io, Gainsight, Omni, ProdPad, Notion, Figma, Photoshop
Responsibilities
Lead category positioning and messaging, execute product launches, build sales enablement materials, manage customer engagement campaigns, track adoption KPIs, develop AI workflows
Seniority
Senior, hands-on IC