Product Marketing Manager
Core
Develop and execute product marketing strategies, go-to-market plans, and campaigns for Cardo's powersports and outdoor communication devices to drive awareness, adoption, and sales. (via careerplan.io/jobs/F2-003-55-D69-product-marketing-manager-at-cardo-systems)
Role type
Product Marketing Manager
Builds
Product launches, go-to-market strategies, sales enablement materials, and marketing collateral for consumer electronics.
Domain
Consumer electronics / Powersports / Outdoor communication
Deliverable
product features
Required skills
Product marketing strategy, market research, competitive analysis, product positioning, go-to-market planning, sales enablement, content creation, user testing, stakeholder management
Preferred skills
Powersports industry knowledge, consumer electronics experience, MBA, native English speaker, motorcycle enthusiast
Technologies
PowerPoint, demo video production, website content management
Responsibilities
Develop comprehensive product marketing strategies; conduct market research and competitive analysis; collaborate with product and engineering teams on positioning; create product narratives and value propositions; plan and execute product launches; develop sales enablement materials; manage production of marketing collaterals; gather and analyze market feedback; build relationships with influencers and media.
Seniority
Mid-Senior level (5+ years experience)
