Principal Wholesale Marketing Specialist
Core
Develop and execute US Account Marketing plans for key wholesale accounts to drive business growth and consumer engagement.
Role type
Principal Wholesale Marketing Specialist
Builds
Account marketing calendars, in-store activations, product launches, and promotional campaigns for wholesale partners.
Domain
Retail / Wholesale Marketing
Deliverable
product features
Required skills
Account marketing strategy, project management, budget management, cross-functional collaboration, retail execution, performance measurement, consumer trend analysis
Preferred skills
Retail design and visual merchandising knowledge, wholesale retailer exposure, leadership skills
Technologies
Marketing tools and systems
Responsibilities
Define and align seasonal marketing plans for key wholesale accounts; Execute account marketing calendars to secure brand presence; Collaborate with Key Account Sales to align marketing programs with commercial objectives; Plan and execute in-store activations and promotional campaigns; Track and report on marketing activation effectiveness; Manage budget oversight and cost control to maximize ROI.
Seniority
Principal, hands-on IC with strategic alignment