Product Marketing Manager, Lifestyle
Core
Lead category and product marketing initiatives for Columbia's Lifestyle business, connecting outdoor trends and contemporary style influences to drive brand relevance and growth.
Role type
Senior Product Marketing Manager (Lifestyle/Apparel)
Builds
Seasonal go-to-market strategies, product narratives, and community engagement campaigns for the Outdoor Lifestyle category.
Domain
Outdoor apparel and lifestyle retail
Deliverable
product features
Required skills
Category marketing, brand marketing, product positioning, go-to-market strategy, consumer insights analysis, cross-functional collaboration, storytelling, performance measurement
Preferred skills
DTC channel experience, specialty outdoor retail knowledge, product development insight
Technologies
Excel, PowerPoint
Responsibilities
Monitor apparel and lifestyle market trends and consumer behavior; Shape long-term strategies for key heritage franchises; Craft product narratives highlighting style and versatility; Drive seasonal GTM strategies; Partner with social media and influencer teams for community engagement; Provide strategic direction for campaign briefs and storytelling; Evaluate campaign effectiveness and marketplace performance.
Seniority
Senior, hands-on IC