Product Marketing Manager, Lifestyle
Core
Lead category and product marketing initiatives for Columbia's Lifestyle business, connecting outdoor trends with brand heritage to drive growth.
Role type
Senior Product Marketing Manager (Lifestyle)
Builds
Seasonal go-to-market strategies, product narratives, and community engagement campaigns for the Outdoor Lifestyle category.
Domain
Outdoor apparel and lifestyle retail
Deliverable
product features
Required skills
Category marketing, brand marketing, consumer insights, storytelling, cross-functional collaboration, data analytics, DTC and specialty retail knowledge, product development understanding
Preferred skills
Passion for outdoor culture and style trends, ability to balance data with intuition, experience with influencer/creator strategies
Technologies
Excel, PowerPoint
Responsibilities
Monitor apparel and lifestyle market trends to identify growth opportunities; Shape long-term strategies for key heritage franchises; Craft product narratives highlighting style and versatility; Drive seasonal go-to-market strategies; Partner with social media and influencer teams for community engagement; Provide strategic direction for campaign briefs and storytelling; Evaluate campaign effectiveness and consumer engagement.
Seniority
Senior, hands-on IC