AVP / VP, Asia Marketing & Communication
Core
Develop and execute strategic marketing plans and integrated campaigns for Asia institutional and intermediary channels to support business growth in the APAC ex Japan ex Taiwan region.
Role type
Senior Marketing & Communication Lead (Asset Management)
Builds
Integrated marketing initiatives, thought leadership materials, and brand awareness campaigns for a global investment platform.
Domain
Asset Management / Financial Services
Deliverable
product features
Required skills
Strategic marketing planning, integrated campaign management, thought leadership development, project management, regulatory knowledge (HK/Singapore), Chinese language proficiency, cross-cultural team collaboration
Preferred skills
Creative production knowledge, Mandarin/Simplified Chinese proficiency
Technologies
Digital marketing channels, event management platforms, content development tools
Responsibilities
Develop and execute strategic marketing plans for Asia institutional and intermediary channels; Manage integrated campaigns and events to generate awareness and leads; Oversee funds literature hierarchy and thought leadership materials; Measure and report the impact of marketing initiatives; Support Chinese language translation for local initiatives; Collaborate with global colleagues on global projects
Seniority
Senior, hands-on IC