Vice President, Independent Broker Dealer (IBD) Channel Marketing Manager
Core
Lead marketing strategy and execution for the Independent Broker Dealer (IBD) channel to elevate brand visibility and drive growth.
Role type
Vice President, Channel Marketing
Builds
Integrated marketing campaigns, content programs, and digital tools for IBD advisors
Domain
Fixed income investment management / Financial services marketing
Deliverable
product features
Required skills
Strategic marketing planning, IBD channel dynamics, Fixed income investment knowledge, Data-driven analytics, Marketing automation, Account-based marketing, Cross-functional collaboration, Mentorship
Preferred skills
Deep understanding of advisor purchasing behaviors, Industry trend analysis
Technologies
Email platforms, Social media channels, Paid media platforms, Marketing automation tools
Responsibilities
Build awareness of the Advisor Forum® platform, Design and execute integrated marketing campaigns, Drive account-based marketing strategies, Package and promote investment products, Partner with client-facing teams, Monitor and optimize campaign metrics, Guide channel marketing associates, Stay ahead of industry trends
Seniority
Senior, hands-on IC with mentorship responsibilities
