Senior Global Brand Director, China
Core
Define, drive, and implement global brand strategy to grow local brand strength in China and other Asian markets, turning regional opportunities into global brand moments.
Role type
Senior Global Brand Director (APAC/China)
Builds
Global brand identity and equity across Asia, including annual campaigns and regional playbooks
Domain
Consumer goods / Brand Strategy / Asia-Pacific Markets
Deliverable
product features
Required skills
Global brand management, multi-market campaign execution, partner management, budget allocation, cultural nuance understanding, cross-functional leadership
Preferred skills
Experience in China, Japan, South Korea, India, Southeast Asia
Technologies
N/A
Responsibilities
Define and implement global brand strategy for China and Asia; Develop annual brand-building campaigns (e.g., Lunar New Year); Integrate Asian market insights into global brand agenda; Build APAC Emerging Markets brand-building playbook; Lead brand-strengthening initiatives by amplifying global product campaigns; Coordinate with regional business units and agency partners; Oversee cross-market brand governance
Seniority
Senior, hands-on IC with regional leadership
