Assistant Manager, Retention Marketing Beyond Yoga
Core
Manage and optimize Beyond Yoga's RCS/SMS marketing program, supporting broader retention and lifecycle strategies across email, mobile, and loyalty channels to drive customer engagement and revenue.
Role type
Assistant Manager, Retention Marketing (Lifecycle & SMS)
Builds
Automated SMS/RCS campaigns, lifecycle journeys, and retention programs for a premium active lifestyle apparel brand.
Domain
E-commerce, Retail, Apparel
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Lifecycle marketing strategy, SMS/RCS campaign management, Klaviyo platform expertise, Data analysis (GA4, Looker Studio), Shopify analytics, Campaign optimization, Segmentation & personalization, Vendor management
Preferred skills
AI tool integration for marketing workflows, Experience with retail loyalty programs, Creative brief development
Technologies
Klaviyo, GA4, Looker Studio, Shopify, Excel, Google Sheets, Asana
Responsibilities
Oversee daily management and growth of the RCS/SMS program; Build, QA, schedule, and deploy SMS campaigns and automated lifecycle journeys; Develop testing roadmaps for segmentation, personalization, and messaging; Analyze campaign performance to identify optimization opportunities; Partner with cross-functional teams (Creative, Ecommerce, Merchandising) to align campaigns with product launches and inventory; Present performance insights to leadership teams.
Seniority
Mid-Senior, hands-on IC