Assistant Manager, Retention Marketing Beyond Yoga
Core
Manage and optimize Beyond Yoga's RCS/SMS marketing program, lifecycle journeys, and broader retention strategies across email and mobile channels to drive customer engagement and revenue.
Role type
Assistant Manager, Retention Marketing (SMS/RCS/Lifecycle)
Builds
Automated SMS/RCS campaigns, lifecycle journeys, and retention marketing programs
Domain
Retail / Ecommerce / Digital Marketing
Required skills
SMS/RCS campaign management, lifecycle marketing strategy, Klaviyo, GA4, Looker Studio, Shopify, data analysis, segmentation, personalization, cross-functional collaboration, vendor management, AI tools for marketing
Preferred skills
Experience with RCS channels, AI tools for content and workflow, managing marketing technology vendors
Technologies
Klaviyo, GA4, Looker Studio, Shopify, Excel, Google Sheets, Asana, Yotpo
Responsibilities
Oversee daily management and growth of RCS/SMS program; Build, QA, schedule, and deploy SMS campaigns and automated lifecycle journeys; Develop testing roadmap for segmentation, personalization, and messaging; Analyze campaign performance and present insights to leadership; Partner with Creative, Ecommerce, and Merchandising teams on retention projects; Monitor subscriber health, deliverability, and consent compliance.
Seniority
Mid-Senior, hands-on IC