Director, Marketing, North America
Core
Lead North America go-to-market strategy for ImmunoDiagnostics Division, driving demand generation, commercialization, and revenue growth for allergy and autoimmunity diagnostic solutions.
Role type
Director, Marketing (Regional Commercial Leadership)
Builds
Integrated go-to-market plans, demand generation systems, and regional portfolio strategies for laboratories, healthcare professionals, and patients.
Domain
Life Sciences / Diagnostics / Medical Devices
Deliverable
product features | dashboards & analysis | client delivery
Required skills
Go-to-market strategy, team leadership (5+ direct reports), revenue growth, demand generation, portfolio strategy, digital marketing, sales enablement, market access, analytics, budget management, compliance
Preferred skills
MBA, advanced degree
Technologies
Marketing automation, AI, data analytics tools
Responsibilities
Define and execute regional GTM strategy, lead a 15-person marketing organization, drive revenue and market share growth, manage regional budget and forecasting, partner on product launches and market access, oversee digital and omnichannel customer experience, ensure regulatory compliance
Seniority
Director, hands-on IC with strategic leadership