Sr Product Marketing Manager
Core
Lead go-to-market strategies, positioning, and customer adoption for new diagnostic product launches within VetLab.
Role type
Senior Product Marketing Manager
Builds
New product features and major releases for veterinary diagnostic solutions
Domain
Healthcare / Veterinary diagnostics
Deliverable
product features
Required skills
Product marketing expertise, segmentation, targeting, positioning, cross-functional leadership, project management, healthcare/diagnostic technology knowledge, data analysis, customer engagement, risk management, mentoring
Preferred skills
Master's degree in Marketing or Business, 6+ years in product marketing or strategic marketing, track record leading initiatives without direct authority
Technologies
Microsoft Office tools
Responsibilities
Design and execute end-to-end go-to-market strategies, develop compelling messaging and value propositions, partner with Product, Sales, Finance, Medical, and Training teams, incorporate regional considerations into launches, define success metrics and analyze performance, engage directly with customers for insights, identify and communicate risks
Seniority
Senior, hands-on IC