Sr Product Marketing Manager
Core
Lead product marketing efforts for new product launches within VetLab, driving go-to-market strategies, positioning, and customer adoption for diagnostic solutions.
Role type
Senior Product Marketing Manager
Builds
New product features and major releases for diagnostic solutions
Domain
Healthcare / Veterinary diagnostics
Deliverable
product features
Required skills
Product marketing expertise, Cross-functional leadership, Go-to-market strategy, Messaging and positioning, Customer insight gathering, Data analysis and dashboarding, Project management, Stakeholder influence
Preferred skills
Healthcare or diagnostic technologies knowledge, Advanced presentation skills, Bachelor's degree in Marketing/Business, 6+ years experience
Technologies
Microsoft Office tools
Responsibilities
Design and execute end-to-end go-to-market strategies, Develop compelling messaging and value propositions, Partner cross-functionally with Product, Sales, Finance, and Medical teams, Incorporate regional considerations into launch planning, Define success metrics and analyze performance, Engage directly with customers to gather insights, Identify risks and communicate challenges
Seniority
Senior, hands-on IC