SEM Marketing Specialist III
Core
Own, plan, launch, maintain, and optimize paid search and shopping programs to drive revenue growth for the Biosciences and Genetic Sciences Divisions.
Role type
Senior IC SEM Marketing Specialist
Builds
Scalable paid search and shopping campaigns, automated bidding strategies, and future-state Search capabilities.
Domain
Life Sciences / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Enterprise-level paid search management, Google Ads, Microsoft Advertising, Smart Bidding, campaign structure optimization, A/B testing, data analysis, forecasting, budget pacing, executive reporting, agile methodology
Preferred skills
Performance Max, AI Max for Search, feed-based campaigns, creative automation, audience signal strategies, Adobe Analytics
Technologies
Google Ads, Microsoft Advertising, Google Analytics, Adobe Analytics, Microsoft Excel
Responsibilities
Lead day-to-day strategy and execution of paid search and shopping programs; monitor campaign performance and conduct investigative analyses; analyze and refine account structures, bid strategies, and targeting methods; evaluate and scale emerging Search capabilities like Performance Max and AI tools; own performance narratives including forecasting and executive reporting; lead knowledge-sharing sessions on SEM methodologies and platform updates.
Seniority
Senior, hands-on IC