Digital Operation Specialist
Core
Lead generation and marketing operations specialist driving digital campaigns, data analysis, and process automation to maximize marketing outcomes.
Role type
Senior marketing operations specialist (digital & data)
Builds
Digital campaigns, lead nurturing flows, data reports, and automated marketing processes
Domain
B2B Life Sciences / Healthcare
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Lead generation strategy, data analysis & hypothesis testing, Excel (Pivot, XLOOKUP), Microsoft 365 (Forms, SharePoint), Google Ads, Web analytics (GA4, Adobe Analytics), Marketing Automation (Eloqua, Marketo, HubSpot), project management
Preferred skills
Power Platform (Power Automate, Power Query), Power BI, Salesforce, webinar management, AI prompt engineering
Technologies
Google Ads, GA4, Adobe Analytics, Eloqua, Marketo, HubSpot, Power Automate, Power Query, Power BI, Salesforce, Microsoft 365, SharePoint
Responsibilities
Plan and execute Google Ads and email campaigns; analyze web and campaign data to derive insights; track campaign data and align with CRM; automate marketing workflows; manage digital assets and inventory; support vendor and system operations
Seniority
Senior, hands-on IC