Product Marketing Specialist (Allergy Product Manager)
Core
Lead the Korea Allergy Product Management function, developing and executing marketing strategies to drive sustainable business growth for allergy diagnostics and immunology solutions.
Role type
Senior Product Marketing Manager (Allergy Diagnostics)
Builds
Commercialization strategy for Phadia200 and ImmunoCAP adoption in primary care; go-to-market strategies for allergy portfolio.
Domain
Life Sciences / In Vitro Diagnostics (IVD) / Allergy & Immunology
Deliverable
product features
Required skills
Strategic market development, customer segmentation, go-to-market strategy, cross-functional project management, scientific marketing execution, new product lifecycle management, business planning, market trend analysis, promotional material development, forecasting and demand generation.
Preferred skills
Allergy diagnostics and immunology market development, investigator-initiated study support, digital marketing platforms, data-driven commercial execution.
Technologies
Microsoft Office (Excel, PowerPoint)
Responsibilities
Lead strategic market development initiatives for upcoming reimbursement and laboratory fee policy changes; Develop customer segmentation, value propositions, and business cases; Drive cross-functional commercial projects with Sales, Regulatory Affairs, and Finance; Build and maintain relationships with Key Opinion Leaders, clinicians, and distributors; Plan and execute scientific marketing activities including congresses and workshops; Support evidence generation and clinical collaborations; Manage new product launches and portfolio expansion; Monitor competitive landscape and customer needs to identify opportunities.
Seniority
Senior, hands-on IC