Sr Manager, Behavioral Marketing
Core
Design, implement, and scale behavioral marketing capabilities to drive customer acquisition, loyalty, and competitive conversion across BID Marketing.
Role type
Senior Manager, Behavioral Marketing
Builds
Scalable behavioral marketing programs and playbooks for global marketing teams
Domain
B2B Marketing / Behavioral Science
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Behavioral marketing strategy, lifecycle marketing, audience targeting, marketing automation, cross-functional coordination, project management, data-driven decision making
Preferred skills
B2B marketing experience, science-led marketing, customer segmentation, journey design, marketing technology implementation, analytical skills
Technologies
Marketing automation platforms, CRM systems, data analytics tools
Responsibilities
Lead development and execution of behavioral marketing programs, translate customer signals into actionable journeys, drive adoption of behavioral capabilities across teams, partner with data and IT teams on implementation, monitor program performance and recommend optimizations, document best practices for repeatable execution
Seniority
Senior, hands-on IC with team leadership