Regional Marketing Manager, Applied, APJEM
Core
Lead regional marketing strategy for the MBD Applied vertical in APJEM/ROW to drive revenue growth, NPI launches, and a scalable marketing funnel.
Role type
Regional Marketing Manager (B2B Life Sciences/Diagnostics)
Builds
Regional marketing initiatives, sales enablement tools, webinars, and promotional campaigns for the Applied Vertical.
Domain
Life Sciences / Diagnostics / Healthcare
Deliverable
product features
Required skills
B2B marketing strategy, sales enablement, market trend analysis, competitor intelligence, project management, data analytics, cross-functional collaboration, Go-To-Market planning, portfolio optimization, OPEX management.
Preferred skills
Experience in life sciences, diagnostics, or healthcare; proficiency with Power BI.
Technologies
Power BI
Responsibilities
Analyze external market trends and competitor intelligence to inform regional strategy; Support STRAP roadmap and embed customer-centricity into the Go-To-Market strategy; Contribute to drive 3% volume growth globally by accelerating funnel conversion; Partner with product management on New Product Introductions (NPIs) planning and execution; Support portfolio optimization including SKU transitions and risk mitigation; Understand global marketing plans and tailor them for the region; Work with digital marketing to ensure effective lead capture and prioritize support to the commercial team; Optimize marketing OPEX for the Applied Vertical, APJEM/ROW, prioritizing high-impact investments with defined ROI KPIs.
Seniority
Senior, hands-on IC
