Marketing Manager-South Korea
Core
Lead localized marketing initiatives to accelerate growth for Biopharma Laboratory Services (BLS) in South Korea, strengthening brand presence and generating demand for Korean pharmaceutical and biotech customers.
Role type
Senior B2B Marketing Manager (Life Sciences)
Builds
Localized marketing programs, ABM strategies, content assets, and event campaigns for BLS portfolio.
Domain
Life Sciences / Biopharma / Laboratory Services
Deliverable
product features
Required skills
B2B marketing strategy, ABM planning, content localization, event marketing, stakeholder influence, budget management, market intelligence, cross-functional collaboration
Preferred skills
Korean market expertise, digital marketing execution, CRM reporting, complex service marketing, project management
Technologies
PowerPoint, Excel, marketing tools/software, CRM reporting tools
Responsibilities
Own South Korea marketing strategy and annual plan; Execute integrated campaigns across digital, content, and field; Lead ABM planning for priority accounts; Develop localized content and thought leadership assets; Manage event marketing and industry ecosystem engagement; Align with sales and scientific SMEs; Capture and synthesize market intelligence and customer insights; Manage marketing budget and ensure compliance.
Seniority
Senior, hands-on IC