Product Marketing Manager – Life Sciences Analytics & Real-World Data
Core
Own positioning, messaging, and go-to-market strategy for MarketScan, a flagship healthcare analytics and real-world data platform serving Life Sciences organizations.
Role type
Product Marketing Manager (B2B SaaS/Healthcare Analytics)
Builds
MarketScan platform capabilities, evidence generation solutions, and commercial analytics tools for Life Sciences buyers.
Domain
Life Sciences / Healthcare Analytics / Real-World Data
Deliverable
product features
Required skills
B2B product marketing, go-to-market strategy, competitive intelligence, win/loss analysis, buyer persona definition, market segmentation, sales enablement, product adoption lifecycle management, market intelligence gathering, executive communication, analytical strategy translation
Preferred skills
Life Sciences organization experience, Real-World Data (RWD) and Real-World Evidence (RWE) knowledge, healthcare claims data expertise, enterprise sales support, new product launch experience
Technologies
MarketScan, healthcare claims data, patient/provider/treatment insights platforms
Responsibilities
Drive MarketScan footprint within Life Sciences by positioning and differentiating data solutions; Define and evolve positioning and value propositions for key buyer segments; Monitor Life Sciences landscape for trends, competitor movements, and regulatory changes; Develop competitive intelligence programs and conduct win/loss analysis; Define and maintain deep buyer personas and market segmentation; Partner with Product Management to develop go-to-market strategies and launch plans; Serve as strategic partner to Sales teams by developing messaging frameworks and sales enablement materials; Accelerate product uptake among Life Sciences clients through lifecycle marketing; Act as the voice of the market to internal stakeholders regarding buyer needs and industry dynamics
Seniority
Senior, hands-on IC