Sr. Manager, Americas Regional Marketing -- Clinical Next-Generation Sequencing
Core
Lead regional marketing strategy and execution for Clinical Next-Generation Sequencing (CSD) products to drive sales and brand awareness across the Americas.
Role type
Senior Manager, Regional Marketing
Builds
Regional marketing campaigns, go-to-market strategies, and demand generation programs for Clinical NGS portfolio.
Domain
Life Sciences / Clinical Diagnostics / Genomics
Deliverable
product features
Required skills
NGS market knowledge, campaign strategy & execution, multi-channel & digital marketing, sales team engagement, KOL engagement, market/competitive analysis, team leadership, strategic planning
Preferred skills
Oncology & reproductive health market knowledge, alternative genomic technologies expertise, academic/clinical/biotech customer segment familiarity
Technologies
None stated
Responsibilities
Define regional market trends and growth opportunities; Develop regional marketing strategies and tactical execution plans; Design and execute regional marketing campaigns; Track, measure, and report on marketing activities and lead generation; Monitor campaign performance and optimize programs; Lead, coach, and develop a team of Regional Market Development Managers.
Seniority
Senior Manager, hands-on leadership
