Global Market Development Manager - Fixed Term 12 months
Core
Develop and execute global, customer-focused marketing strategies and campaigns for the microbiology business, driving demand generation and lead quality.
Role type
Global Market Development Manager
Builds
Annual customer campaigns, global marketing programs, and demand generation initiatives for microbiology diagnostics and life science tools.
Domain
Life Sciences / Microbiology Diagnostics
Deliverable
product features
Required skills
Global campaign strategy, demand generation, customer journey mapping, marketing automation, cross-functional collaboration, budget management, KPI tracking, stakeholder partnership, presentation skills, project management.
Preferred skills
Experience in applied microbiology, life sciences marketing, matrixed organization leadership, data-driven continuous improvement.
Technologies
Microsoft Word, Excel, PowerPoint, Outlook, Marketing Automation Platforms (MAPs), WebUX tools.
Responsibilities
Lead development and execution of integrated global marketing strategies; define target audiences and value propositions; partner with e-business to optimize channel mix and digital performance; manage global marketing plan, calendar, and budget; track KPIs for campaign success; collaborate with product, sales, and regional teams to align on go-to-market strategies.
Seniority
Mid-Senior, hands-on IC
