EMEA Marketing Communication Specialist
Core
Design and execute integrated B2B marketing campaigns and customer engagement strategies for product portfolios across Europe, the Middle East, and Africa.
Role type
EMEA Marketing Communication Specialist
Builds
Multi-channel marketing campaigns, customer journeys, and brand experiences for life sciences/healthcare product lines.
Domain
Life Sciences / Healthcare / Medical Devices
Deliverable
product features
Required skills
Integrated marketing communication planning, multi-channel campaign execution (email, digital, webinars, social, paid media), CRM and marketing platform management, audience segmentation, campaign analytics and ROI reporting, project management for international events, stakeholder coordination, regulatory compliance awareness.
Preferred skills
Experience in regulated industries (life sciences, healthcare, medical devices), familiarity with design tools (Canva, Adobe Creative Cloud), AI-powered marketing capabilities.
Technologies
CRM systems, marketing automation platforms, digital collaboration tools, webinars platforms, social media management tools, paid media platforms.
Responsibilities
Develop and execute integrated marketing communication plans for assigned product lines and segments; translate business objectives into customer-centric engagement strategies; design and deliver multi-channel campaigns; partner with program managers to define objectives and KPIs; collaborate with internal and external partners for campaign execution; lead strategic international events including booth layout and budget management; build audience segmentation and communication frameworks; manage campaign setup and execution within CRM platforms; monitor and report on campaign performance and marketing ROI; contribute to digital transformation initiatives.
Seniority
Mid-level, hands-on IC
