Market Development Manager, Innovation
Core
Develop marketing strategies and programs to support growth and innovation across the life sciences portfolio, creating compelling content and generating demand.
Role type
Market Development Manager (Life Sciences)
Builds
Multi-channel marketing campaigns, customer-facing materials, and sales enablement tools.
Domain
Life Sciences / Scientific Instruments
Deliverable
product features
Required skills
Multi-channel marketing strategy, technical/scientific content translation, project management, digital marketing (SEO/SEM, social media, automation), analytical capabilities, written and verbal communication, matrix organization collaboration, marketing fundamentals (4Ps, segmentation), sales enablement development.
Preferred skills
Life sciences research market knowledge, competitor landscape understanding.
Technologies
Microsoft Office suite, marketing automation/CRM platforms.
Responsibilities
Develop and execute multi-channel marketing campaigns, create compelling content, generate demand, establish thought leadership, collaborate with product management and commercial teams, measure campaign effectiveness.
Seniority
Mid-Senior, hands-on IC
