Manager, Brand Strategy - Life Science & Healthcare
Core
Strategic lead shaping brand narratives and orchestrating cross-functional teams for pharmaceutical, biotech, and medtech clients to drive measurable business outcomes.
Role type
Senior IC brand strategy manager (Life Sciences)
Builds
Brand positioning, omni-channel GTM strategies, and audience journeys for regulated health clients
Domain
Life Sciences / Healthcare marketing
Deliverable
product features
Required skills
Brand strategy development, regulated-industry compliance (FDA/MLR), cross-functional team leadership, project management, audience insights research, brand architecture, strategic facilitation
Preferred skills
Experience with AdTech/MarTech platforms, data analytics integration
Technologies
AdTech, MarTech, campaign automation
Responsibilities
Develop and steward brand strategies from launch to optimization; translate scientific narratives into creative briefs; lead brand architecture and portfolio positioning; monitor competitive landscape and trends; manage end-to-end project delivery and timelines; mentor junior strategists
Seniority
Senior, hands-on IC with leadership responsibility
