Product Manager - Pharma
Core
Develop annual marketing plans and coordinate their implementation to grow long-term sales, profit, and market share for assigned pharmaceutical products.
Role type
Product Manager (Pharma)
Builds
Marketing strategies, sales approaches, and educational content for therapeutic areas
Domain
Pharmaceuticals / Medical Marketing
Deliverable
product features
Required skills
strategic planning, operational execution, behavioral segmentation, multi-channel engagement, market analysis, budget forecasting, sales force training, competitor intelligence
Preferred skills
marketing principles, project management, matrix organization experience, relationship building
Technologies
spreadsheets, graphics software
Responsibilities
Achieve sales and market share goals, develop marketing objectives and advertising, create disease-related educational content, analyze market requirements and trends, forecast sales volume and budgets, plan sales promotions, evaluate promotional program effectiveness, maintain customer and sales force contacts, provide direction to Product Specialists, report market intelligence