Director, Campaign Strategy & Execution - Raymond James Investment Management
Core
Lead the strategy, development, and execution of integrated marketing campaigns to support growth in Intermediary and Institutional businesses.
Role type
Director, Campaign Strategy & Execution
Builds
Integrated marketing campaigns for financial advisors, intermediary platforms, and institutional investors
Domain
Financial Services / Wealth Management
Deliverable
product features
Required skills
Integrated marketing strategy, Campaign management, Multi-channel marketing execution, Financial services distribution channels, Marketing team leadership, Salesforce Financial Services & Sales Cloud, Salesforce Marketing Cloud, Agentforce AI, LinkedIn, Seismic, ON24, Marketing automation, Lead generation, Audience segmentation, Campaign measurement, Attribution modeling, AI-enabled marketing technologies, Financial services compliance
Preferred skills
Asset management experience, Wealth management experience
Technologies
Salesforce Financial Services & Sales Cloud, Salesforce Marketing Cloud, Agentforce AI, LinkedIn, Seismic, ON24
Responsibilities
Lead and develop a team of Campaign Managers, Develop campaign strategies translating business priorities into objectives and activation plans, Serve as a hands-on strategic partner on high-priority campaigns, Establish campaign management frameworks and governance, Provide coaching and mentoring to Campaign Managers, Partner with senior business leaders and cross-functional teams, Oversee campaign execution across digital, email, social media, webinars, and paid media, Leverage AI-enabled marketing technologies to improve planning and personalization, Develop campaign measurement frameworks connecting activity to business outcomes, Review campaign performance and provide optimization recommendations
Seniority
Director, hands-on IC with team leadership