Responsable des campagnes numériques d'acquisition
Core
Digital acquisition campaign manager responsible for managing, optimizing, and analyzing paid media campaigns to generate qualified leads and maximize marketing ROI for Promutuel Assurance.
Role type
Senior digital acquisition campaign manager
Builds
Paid media campaigns across Search, Social, and Programmatic channels
Domain
Insurance / Digital Marketing
Required skills
Paid media strategy, Google Ads, Meta Ads, LinkedIn Ads, DV360, CM360, Google Analytics 4, data analysis, budget allocation, media agency partnership
Preferred skills
High-volume account management, English language proficiency
Technologies
Google Ads, Meta Ads, LinkedIn Ads, DV360, CM360, Google Analytics 4, Excel
Responsibilities
Pilot digital acquisition strategies to support business growth, identify growth opportunities across paid media channels, optimize budget allocation for maximum impact, influence marketing direction with data-driven recommendations, act as strategic partner to media agencies, transform data into actionable insights, refine targeting and bidding strategies, support marketing teams in designing acquisition strategies, stay ahead of digital trends.
Seniority
Senior, hands-on IC