Product Marketing Manager
Core
Own the full Go-To-Market system for Follow Up Boss (FUB), a real estate CRM, including defining launch strategy, building messaging frameworks, and managing customer-facing assets.
Role type
Product Marketing Manager (B2B SaaS)
Builds
GTM infrastructure, playbooks, messaging frameworks, and customer-facing assets for FUB product launches and ecosystem integrations.
Domain
Real Estate Technology / B2B SaaS
Deliverable
product features
Required skills
Product marketing strategy, Go-To-Market planning, content development, cross-functional leadership, project management, Jira proficiency
Preferred skills
CRM marketing, real estate industry knowledge, HighSpot/Intercom experience, video content creation, MBA
Technologies
Jira, HighSpot, Intercom
Responsibilities
Develop positioning and messaging for FUB launches; lead Tier 1 flagship launches end-to-end; review and approve Tier 2-4 content; build launch infrastructure and playbooks; manage customer-facing voice across channels; lead GTM for Zillow Pro integrations; coordinate cross-functionally with Product, Sales, and Legal.
Seniority
Mid-Senior, hands-on IC