Senior Marketing Specialist
Core
Own strategy and implementation of Search Engine Marketing (SEM), Performance Max, and Google Demand Gen campaigns to drive brand and performance goals for Zillow's real estate platform.
Role type
Senior Marketing Specialist (Performance Marketing)
Builds
High-performing marketing campaigns across Google Search, Performance Max, and Demand Gen channels
Domain
Real Estate / Digital Marketing
Required skills
Performance marketing strategy, Google Ads (Search, PMax, Demand Gen), annual channel planning, budget management, JIRA project management, AI workflow development, incrementality testing, data analysis, creative strategy collaboration
Preferred skills
Experience with large budgets ($10M+), global team collaboration, asynchronous work
Technologies
Google Ads, JIRA, AI agents/workflows
Responsibilities
Manage complex performance marketing campaigns independently, develop annual channel goals and strategies, determine network mix and flighting, lead responses to media briefs, build test roadmaps with hypotheses, prioritize projects via JIRA, partner with Marketing Specialists on optimizations, lead internal team syncs, document and QA launch plans, advocate for partner team support, communicate performance to stakeholders, own channel procurement and budget reporting
Seniority
Senior, hands-on IC