Product Marketing Manager
Core
Own go-to-market strategy and launch planning for Zillow Rentals' Single Family (SF) advertising products, shaping product-market fit and positioning for business audiences.
Role type
Senior Product Marketing Manager (B2B SaaS)
Builds
Paid advertising products for single-family rental owners and property managers
Domain
Real Estate / Proptech
Deliverable
product features
Required skills
B2B product marketing, customer value proposition development, go-to-market strategy, sales enablement, lifecycle marketing, cross-functional leadership, data-driven decision making
Preferred skills
SaaS advertising experience, real estate/proptech background, experimentation frameworks, property management software familiarity
Technologies
None explicitly stated
Responsibilities
Define customer value propositions and competitive positioning; lead 2027 product relaunch and customer migration campaigns; build sales enablement materials and feedback loops; manage lifecycle email, web content, and paid demand generation; represent the product at industry events.
Seniority
Senior, hands-on IC
