Marketing Specialist, Media Data and Optimization
Core
Maintaining data integrity, supporting budget optimization, and enabling test execution and reporting across paid media channels.
Role type
Marketing Specialist (Media Data and Optimization)
Builds
Data-backed narratives, recurring business reports, and budget optimization scenarios for paid media investments.
Domain
Real Estate / Paid Media Marketing
Deliverable
dashboards & analysis
Required skills
SQL, Tableau, Databricks, paid media platform management (CM360, Meta Ads Manager, Google Ads), data quality assurance, test deployment
Preferred skills
BS in Mathematics, Statistics, Economics, or related field
Responsibilities
Own data cleanliness and QA processes across paid media platforms; Build and evaluate budget optimization scenarios; Support set-up and deployment of marketing tests; Own and maintain recurring business reporting; Create data-backed narratives for monthly reporting; Collaborate with cross-functional partners.
Seniority
Mid-level, hands-on IC